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The website blog.potterhillhomes.com had the following on the web page, "About people building houses in Greater Cincinnati." We analyzed that the webpage said " Potterhill Homes Does Energy Efficiency Better! On October 12, 2016." It also stated " Potterhill Does Energy Efficiency better. Building a new home with superior energy saving features shouldnt cost more- it should just save more. On energy bills when compared to an existing home. That same Potterhill home will save its owner 1,100 per year when compared to another new home built by another builder! 2 x 6 Advanced Framing wall construction." The header had New Home Builder as the highest ranking search term. This keyword was followed by Cincinnati, Build House, and Indianapolis which isn't as urgent as New Home Builder. The other words they used was northern Kentucky. Net-Zero Energy Homes is also included but could not be viewed by search engines.